Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News.
VIDEO TRANSCRIPT:
One of the principles of effective negotiating is a...
What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some value in that? Well, there is...
Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves.
VIDEO TRANSCRIPT:
Of all the questions that salespeople ask...
Sometimes you may be the reason why a sale didn't happen. In today's Tip Of The Day, Paul Cummings shares with you how many "No's" could lead to a yes...
In your sales process, we're often met with obstacles that prevent us from moving forward and closing the deal with the customer. Mark says to forget all about that and...
The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that with a few simple questions in...
On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites like Facebook, Instagram, and Twitter to...
As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember.
Access all of our tips, not only...
Maybe you don’t have to wear a suit to work. But does your collared pullover have to be wrinkled when you greet people at the dealership showroom? No, and Mark...
You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called give-get. He explains how it will...