Feature Benefit Selling by Mark Wahlberg
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!
TSLA401.30512.40499%
GM81.8153.765%
F12.8860.4457%
RIVN17.3030.413%
CYD43.3401.0181%
HMC25.0350.675%
TM217.8905.03%
CVNA386.91024.67%
PAG161.6505.63%
LAD283.3908.52%
AN207.7309.44%
GPI348.58013.1%
ABG212.0407.95%
SAH70.5203.15%
TSLA401.30512.40499%
GM81.8153.765%
F12.8860.4457%
RIVN17.3030.413%
CYD43.3401.0181%
HMC25.0350.675%
TM217.8905.03%
CVNA386.91024.67%
PAG161.6505.63%
LAD283.3908.52%
AN207.7309.44%
GPI348.58013.1%
ABG212.0407.95%
SAH70.5203.15%
TSLA401.30512.40499%
GM81.8153.765%
F12.8860.4457%
RIVN17.3030.413%
CYD43.3401.0181%
HMC25.0350.675%
TM217.8905.03%
CVNA386.91024.67%
PAG161.6505.63%
LAD283.3908.52%
AN207.7309.44%
GPI348.58013.1%
ABG212.0407.95%
SAH70.5203.15%
Tips from the Pros
Explaining Vehicle Maintenance to Females
Females make up over 65% of your daily service department customers, and their buying habits and decision making is vastly different from the average male customer's. Why use the same...
Don’t Get Lost In Your Own Sales Process
A sales process 'roadmap' is made to keep you on course to close a deal. Sometimes when you stray from the dotted path you are hurting yourself more than the...
Find Out if Objections Are About Something Else
Objections aren’t always objections from customers, according to Grant. He suggest listening and agreeing with them, but also figuring out if their objections are objections or actual complaints.
VIDEO TRANSCRIPTION:
Hey,...
Adding Value to your Invitation
While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.
Reviewing Your CRM Email Templates
If you're looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains why you need more than one...
7 Words to Increase your Gross Profit
Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer. Find out what they are.
Don’t Wait For The Deal To Come To You
The F&I Manager has little to no interaction with customers until they step into your office. Becky Chernek says it does not have to be this way and suggests doing this...
Using empathy to answer “I’m just looking.”
When people say “I'm just looking," Paul suggests using empathy to level with and relate to the customer, leading to more potential sales opportunities.
Create a Unique Customer Experience During the Demo Drive
Let’s admit it, sometimes the demo drive can be a little boring. Want customers to take a more mental ownership experience of their car during the process? Jonathan explains how...
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