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remarketing

The Sales and Conversions Benefits of Target Remarketing

If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...
social media

Using Social Media to Recruit Top Dealership Talent

Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager...
newscast

Four Ways Your Dealership Can Use a Sales Funnel

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.

How Do You Create a Vision Statement?

On this week's episode of On the Mark, Mark Tewart talks about laying out your goals with a vision statement so that you can...