Wednesday, November 25, 2020
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updates

Over-the-Air Updates are Coming – How It Will Affect Auto Retail

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Over-the-Air (OTA)updates are set to become one of the most significant developments for the automotive industry in the next generation of cars. Mercedes-Benz and NVIDIA are working together on solutions that require OTA updates to function properly. The newest Ford F-150 was unveiled last week and also includes OTA capabilities. It might seem like a […]
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autonomous

Will Autonomous Technology Really Make the Roads Safer?

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A new report from the Insurance Institute for Highway Safety (IIHS) brings into question whether autonomous cars will make as much of a difference for on-road safety as originally thought. IIHS posted a narrative about the study that infers roughly one-third of crashes could potentially be avoided by a self-driving vehicle rather than a human, […]
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technology

Successfully Implementing Technology in the Service Department

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During This challenging time in our industry I have noticed something strangely wonderful happening in the midst of this implosion. Of course, this is over-generalizing the issue, but when it comes to process execution in the service department, it seems to me when things are going great, people act badly. They can get away with […]
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automation

Will Automation Affect the Auto Retail Workforce?

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Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round the clock rather than an eight-hour shift. Fewer journeyman-status employees like tool-and-die makers and machinists need to be on staff. From assembly to painting, automotive plants are largely mechanized. Yet, despite […]
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service

How Service Kiosks Affect Fixed Ops

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Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly with the help of the COVID-19 pandemic. In a world of ever-increasing automation and out of desires for less contact with other humans, it is important to take a look at […]
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technology

Futuristic Tech Has Real World Benefits for Car Sales

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Autonomous technology is under development despite the J.D. Power Q1 Mobility Confidence Study that shows consumers are skeptical of its integration. While it’s important tech, there are other systems under development that cast a much wider net. In fact, several mobility technologies are in development, testing, or already have arrived without fanfare. It’s common knowledge […]
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technology

5 Technology Trends that will Change Automotive

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It is safe to say that the world of automotive is changing and its most rapid pace in history. With autonomous vehicles, electric vehicles, digital retailing and the general IoT (Internet of Things), automotive looks vastly different today than it did 10 years ago and is destined to look even more different 10 years from […]
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AI

The Benefits and Barriers of Implementing AI in Your Dealership –...

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Chase Abbott, Vice President of Sales at Cox Automotive, stopped by the CBT Stage at NADA 2020 in Las Vegas to talk about how Cox’s VinSolutions is using AI (automotive intelligence) to simplify the dealership process. VIDEO TRANSCRIPT: Jim Fitzpatrick: How’s the show going for you so far? Chase Abbott: Fantastic. We had our biggest […]
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merchandising

Modern Merchandising in Today’s Dealerships

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 On this week’s episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes to modern merchandising.   VIDEO TRANSCRIPTION: Speaker 1: You’re watching Auto Marketing Now with Brian Pasch. Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk […]
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data

What is Your Customer Data Worth?

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Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would […]
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