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customers

5 areas where dealers can communicate better with customers

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About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you might lose a customer. However, if you aren’t communicating with your audience, you have a much higher chance of them going elsewhere. That’s why you […]
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self-driving

NCOA and Volkswagen release results of self-driving study 

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The National Council on Aging (NCOA) and Volkswagen Group of America have announced the results of an online survey they conducted together with the goal of finding out how older adults feel about self-driving technologies and various alternative transportations like self-driving ride-hailing (SDRH) services. Older drivers tend to have a bad reputation, but the National […]
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EV

Fuel shortage on east coast spurs Americans to consider EVs

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After the Colonial Pipeline was the subject of a ransomware cyberattack by cybercriminal organization DarkSide. While the event was resolved with a multi-million-dollar payment from Colonial to its attackers via an untraceable cryptocurrency within a hours of the attack, the pipeline was restarted six days later once the pipeline could secure its data once again. The shutdown […]
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Comscore

New report details how shopping intentions changed during COVID-19

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Auto retailers have seen firsthand the impact that shutdowns, restrictions, and pandemic fears have had on their customers. A new report from Comscore Research puts those experiences in focus, identifying that almost three-quarters of consumers who intended to purchase a vehicle within six months, known as intenders, acknowledged that the pandemic changed their plans in […]
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maintenance

Survey finds car owners significantly behind on maintenance due to...

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One in four car owners has not had their vehicles into the shop for servicing in the past 12 months, according to a survey conducted by OnePoll for Hyundai. Their responses indicate the delay in maintenance or repairs is a direct result of the pandemic, and more than half of all those surveyed find it […]
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dealer

Dealer sentiment acknowledges both slow downs and bright spots in...

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Earlier this week, Cox Automotive released their Dealer Sentiment Index report and survey results for Q4. The study showcased responses from 1,077 auto dealers, which were comprised of 584 franchised dealers and 493 independent dealers.  Cox Automotive took this survey of dealers from November 4th to November 15th, a time where the COVID-19 pandemic began to surge […]
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dealer

Roadster CMO weighs in on COVID-19 recovery with dealer survey...

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Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19 has had on their dealership and the impact it has had particularly on the sales aspect of business. A second survey was performed more than […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking...

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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dealers

Consumer and dealer sentiment improving in new report

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Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox Automotive report. Data shows that shoppers are increasingly comfortable visiting dealerships for both the service department and the showroom. At the same time, dealers are experiencing positive trends in both digital […]
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Labor Day

Labor Day Sales Volume Expected to be High and Sedans...

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Topsy-turvy: that’s how car sales can be summed up for 2020. But according to a Cars.com survey in late August, the coming weekend is expected to be another high-volume period for the auto industry. What’s typically one of the busiest sales weekends of the year could see September numbers start out very strong. Zo Rahim, […]
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