Thursday, November 26, 2020
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dealer

Roadster CMO weighs in on COVID-19 recovery with dealer survey results

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Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19 has had on their dealership and the impact it has had particularly on the sales aspect of business. A second survey was performed more than […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking CX

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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dealers

Consumer and dealer sentiment improving in new report

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Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox Automotive report. Data shows that shoppers are increasingly comfortable visiting dealerships for both the service department and the showroom. At the same time, dealers are experiencing positive trends in both digital […]
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Labor Day

Labor Day Sales Volume Expected to be High and Sedans Surge

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Topsy-turvy: that’s how car sales can be summed up for 2020. But according to a Cars.com survey in late August, the coming weekend is expected to be another high-volume period for the auto industry. What’s typically one of the busiest sales weekends of the year could see September numbers start out very strong. Zo Rahim, […]
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response rates

Tips to Improve Survey Response Rates When It Matters Most

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Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher than pre-COVID. Although the average customer visits 2.5 dealerships before making their purchase according to the 2019 Cox Automotive Car Buyer Journey study, 41 percent only visited one store. That’s the […]
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parents

Providing the Ideal Car Buying Experience for Single Parents

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As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about enhancing the dealership customer experience typically involves general conversations about men and women, a recent cars.com survey centers on this group particular group. Cars.com surveyed more than 1,000 moms to inquire […]
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stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It...

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A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace stress is on the rise, and it is impacting the productivity and overall health status of today’s employees. On the physical side, stress can lead to health complications such as heart […]
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Cox Automotive

Four Ways That Sales Staff Can Embrace the Role of Consultant...

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In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show to come on television, consumers have Netflix or other television choice options to choose from. The hotel and taxi industry have been shaken to its […]
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survey

The Right Way to Ask for the Survey

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At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The car sales journey has developed to an ongoing relationship, and one that has been heavily weighed by each manufacturer with Customer Satisfaction Surveys. Shortly after […]
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newscast

The Silver Lining to the Rest of the Year | Increase...

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On today’s CBT Newscast for Tuesday, June 6th, 2017: Caldwell: The Silver Lining to the Rest of the Year At this point in the year, it should be no surprise to your dealership what is working and what needs to be changed, tightened up, or even fixed. While demand for new vehicles is relatively strong, […]
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