Wednesday, January 26, 2022
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EVs

Most consumers still unconvinced about self-driving cars and EVs

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Deloitte recently ran a survey related to consumer thoughts about self-driving vehicles. The results of this study might surprise you, especially with the big push to go electric in the future. Here are a few of the key takeaways from the consumer survey on self-driving cars and EVs. Safety Concerns It appears Americans have a […]
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Kenya Rutland

Chief Enthusiasm Officer Kenya Rutland on how to build diversity...

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After the nation’s civil unrest last summer, you may have noticed many companies making the decision to evaluate and adopt a more diverse and inclusive workplace. Well, KJR Consulting has been behind the strategy for many large companies like Coca-Cola and Asbury Automotive Group. On this episode of Diversity in Automotive, we’re pleased to welcome […]
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customers

5 areas where dealers can communicate better with customers

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About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you might lose a customer. However, if you aren’t communicating with your audience, you have a much higher chance of them going elsewhere. That’s why you […]
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self-driving

NCOA and Volkswagen release results of self-driving study 

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The National Council on Aging (NCOA) and Volkswagen Group of America have announced the results of an online survey they conducted together with the goal of finding out how older adults feel about self-driving technologies and various alternative transportations like self-driving ride-hailing (SDRH) services. Older drivers tend to have a bad reputation, but the National […]
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EV

Fuel shortage on east coast spurs Americans to consider EVs

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After the Colonial Pipeline was the subject of a ransomware cyberattack by cybercriminal organization DarkSide. While the event was resolved with a multi-million-dollar payment from Colonial to its attackers via an untraceable cryptocurrency within a hours of the attack, the pipeline was restarted six days later once the pipeline could secure its data once again. The shutdown […]
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Comscore

New report details how shopping intentions changed during COVID-19

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Auto retailers have seen firsthand the impact that shutdowns, restrictions, and pandemic fears have had on their customers. A new report from Comscore Research puts those experiences in focus, identifying that almost three-quarters of consumers who intended to purchase a vehicle within six months, known as intenders, acknowledged that the pandemic changed their plans in […]
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maintenance

Survey finds car owners significantly behind on maintenance due to...

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One in four car owners has not had their vehicles into the shop for servicing in the past 12 months, according to a survey conducted by OnePoll for Hyundai. Their responses indicate the delay in maintenance or repairs is a direct result of the pandemic, and more than half of all those surveyed find it […]
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dealer

Dealer sentiment acknowledges both slow downs and bright spots in...

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Earlier this week, Cox Automotive released their Dealer Sentiment Index report and survey results for Q4. The study showcased responses from 1,077 auto dealers, which were comprised of 584 franchised dealers and 493 independent dealers.  Cox Automotive took this survey of dealers from November 4th to November 15th, a time where the COVID-19 pandemic began to surge […]
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dealer

Roadster CMO weighs in on COVID-19 recovery with dealer survey...

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Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19 has had on their dealership and the impact it has had particularly on the sales aspect of business. A second survey was performed more than […]
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customer

Report shows that 86% of brands aren’t benefiting by tracking...

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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