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customer

Report shows that 86% of brands aren’t benefiting by tracking CX

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester...
dealers

Consumer and dealer sentiment improving in new report

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Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox...
Labor Day

Labor Day Sales Volume Expected to be High and Sedans Surge

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Topsy-turvy: that’s how car sales can be summed up for 2020. But according to a Cars.com survey in late August, the coming weekend is...
response rates

Tips to Improve Survey Response Rates When It Matters Most

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Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher...
parents

Providing the Ideal Car Buying Experience for Single Parents

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As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It...

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A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
Cox Automotive

Four Ways That Sales Staff Can Embrace the Role of Consultant...

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In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer...
survey

The Right Way to Ask for the Survey

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At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than...
newscast

The Silver Lining to the Rest of the Year | Increase...

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On today's CBT Newscast for Tuesday, June 6th, 2017: Caldwell: The Silver Lining to the Rest of the Year At this point in the year, it...
podium

Ideas to improve your online reputation

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  On this week’s episode of Kain & Co., David speaks with Nico Dato, Head of Marketing for Podium on the importance of a dealership’s...