Roadster CMO weighs in on COVID-19 recovery with dealer survey results
Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19...
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
survey
Report shows that 86% of brands aren’t benefiting by tracking CX
According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands...
Consumer and dealer sentiment improving in new report
Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox Automotive report. Data shows that shoppers...
Labor Day Sales Volume Expected to be High and Sedans Surge
Topsy-turvy: that’s how car sales can be summed up for 2020. But according to a Cars.com survey in late August, the coming weekend is expected to be another high-volume period...
Tips to Improve Survey Response Rates When It Matters Most
Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher than pre-COVID. Although the average customer...
Providing the Ideal Car Buying Experience for Single Parents
As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about enhancing the dealership customer experience typically...
Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership
A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace stress is on the rise, and...
Four Ways That Sales Staff Can Embrace the Role of Consultant for Potential Car Buyers
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...
The Right Way to Ask for the Survey
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The...
The Silver Lining to the Rest of the Year | Increase Your Productivity Without Burning Out | Auto Industry is not the Best Gauge for U.S. Economy | The Right Way to Ask for the Survey
On today's CBT Newscast for Tuesday, June 6th, 2017:
Caldwell: The Silver Lining to the Rest of the Year
At this point in the year, it should be no surprise to your...
Latest Articles
