TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


Straight Talk

defensive

How to Help a Defensive Customer

- February 10, 2020
On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so you can earn their confidence and...
defenses

Getting the Customer to Lower Their Defenses

- February 3, 2020
On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting them to lower their defenses so...
technology

Utilizing Modern Technology in Auto Retail

- January 27, 2020
On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and...
rules

Following the Rules of Your Trade

- January 20, 2020
On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top in your field so that you...
change

Why Change is Necessary If You Want to Improve

- January 13, 2020
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it is for people working in retail...
demo route

Pros and Cons of the Planned Demo Route

- January 6, 2020
  On today's episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970's that weakens the sales presentation...
trial closes

Are Trial Closes Right for You?

- December 16, 2019
On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using the trial close in your process.
salespeople

What Separates You from Other Salespeople?

- November 11, 2019
Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight Talk, David Lewis talks about differentiating...
appraisal

Addressing Customer Concerns Through the Appraisal Process

- November 4, 2019
On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when...
phone-up

Why You Need to Master the Phone-Up

- September 23, 2019
 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why...


CBT News
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