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defensive

How to Help a Defensive Customer

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On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...
defenses

Getting the Customer to Lower Their Defenses

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On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting...
technology

Utilizing Modern Technology in Auto Retail

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On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
rules

Following the Rules of Your Trade

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On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...
change

Why Change is Necessary If You Want to Improve

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On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
demo route

Pros and Cons of the Planned Demo Route

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  On today's episode of Straight Talk, David Lewis of David Lewis and Associates┬ádiscusses the pros and cons of a practice that started in the...
trial closes

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
salespeople

What Separates You from Other Salespeople?

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Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...
appraisal

Addressing Customer Concerns Through the Appraisal Process

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On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why...
phone-up

Why You Need to Master the Phone-Up

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´╗┐ On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search...