Wednesday, November 25, 2020
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defensive

How to Help a Defensive Customer

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On this week’s episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so you can earn their confidence and ultimately their business. If you would like a free copy of any of David’s books, feel free to email him at dlewis@davidlewis.com.
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defenses

Getting the Customer to Lower Their Defenses

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On this week’s episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting them to lower their defenses so that you can help them buy a car. If you would like a free copy of any of David’s books, feel free to email him […]
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technology

Utilizing Modern Technology in Auto Retail

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On this week’s episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as YouTube to expand your reach and sell more cars. If you would like a free copy of any of David’s books, feel free to email him at dlewis@davidlewis.com.
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rules

Following the Rules of Your Trade

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On this week’s episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top in your field so that you can eventually be someone who makes new rules and guidelines to help others excel in their careers. If you would like a free copy of […]
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change

Why Change is Necessary If You Want to Improve

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On this week’s episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it is for people working in retail automotive sales to do so.
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demo route

Pros and Cons of the Planned Demo Route

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  On today’s episode of Straight Talk, David Lewis of David Lewis and Associates discusses the pros and cons of a practice that started in the 1970’s that weakens the sales presentation and could lessen the chance of a potential sale: the planned demo route. Video Transcription: Hello everyone and welcome to this week’s episode of […]
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trial closes

Are Trial Closes Right for You?

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On this week’s episode of Straight Talk, David Lewis explains how trial closes can affect the customer’s decision and why you should reconsider using the trial close in your process.
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salespeople

What Separates You from Other Salespeople?

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Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week’s episode of Straight Talk, David Lewis talks about differentiating your process so that you stand out to customers.
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appraisal

Addressing Customer Concerns Through the Appraisal Process

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On this week’s episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when it comes to their vehicle appraisal. If you would like a free copy of any of David’s books, feel free to email him at dlewis@davidlewis.com.
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phone-up

Why You Need to Master the Phone-Up

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 On this week’s episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why you need to master the phone-up. If you would like a free copy of any of David’s books, feel free to email him at […]
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