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auto industry

3 auto industry trends that will become more important in 5-10...

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We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
Roger Love

How much value does social media marketing bring to car dealerships?

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....
PureCars

Facebook & PureCars joint-study reveals key social marketing findings for car...

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Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients...
youtube

How To Sell More Cars With YouTube

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The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

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Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
Digital Air Strike

Digital Air Strike Makes Bold Moves in Auto Marketing – Alexi...

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During this year's NADA Show, CBT News spoke with Alexi Venneri, co-founder, and CEO of Digital Air Strike. Alexi and Jim discussed the origins...
content

The Best Ways to Drive Traffic And Get People Talking About...

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Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...
Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

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On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr....
social media marketing

5 Crucial Components of an Effective Social Media Marketing Strategy in...

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The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to...