Sunday, September 19, 2021
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Price Simms Automotive Group

How current real estate prices are affecting the expansion of...

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A development project with a price tag close to 270-million dollars is waiting for approval in Silicon Valley. The Toyota of Walnut Creek is a high-volume store and by 2026, it will become even larger as a 165-thousand square foot, full-service Toyota store with rental housing on top. On today’s show, we’re pleased to welcome […]
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digital

Three trends in digital engagement that will impact the auto...

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2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
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showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they’ll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website doesn’t meet your possible buyers’ standards, you won’t grow online, and you’ll suffer in sales at your brick and mortar location. The same welcoming, organized […]
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Vehicles

CarGurus Report: 70 Percent of Consumers Are Actively Searching for...

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According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm for the rest of 2020. Nevertheless, these numbers don’t tell the whole story about what is happening with potential car buyers. While some may not […]
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customers

How to Excel at Offering an Exceptional Customer Experience During...

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Like many other businesses, dealership owners now have the task of keeping customers engaged while also accounting for their safety during this COVID-19 crisis. Years from now, customers will remember the companies who were able to creatively meet their needs successfully while also being a source of support during this challenging time. As a result, […]
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showroom

Stop Doing Calisthenics in the Showroom

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As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in, we sit back and relax. Unfortunately, we’ve overused showroom muscles that are weakening dealership sales. We’ve continued to ignore the painstaking exercises that the customer […]
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connect customers

Jessica Stafford: How to connect customers from online to the...

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Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their digital marketing and adapting to a mobile-first experience. Are you wondering how a company improves their webspace to encourage buyers to move from an online […]
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customer

Getting Customers from Keyboard to Showroom (Part 2)

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In part two of his series on getting customers from the keyboard to the showroom, Tom Stuker talks about internet leads, online traffic management, and high-level BDCs with his new series, “How to Move the Customer from their Keyboard to your Showroom.”
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virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

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It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and that number is projected to double in 2017, according to research firm International Data Corporation. Developers can create any virtual reality for users to explore […]
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Daily Newscast: Working your CRM

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On Today’s Show, are you working with your salespeople by offering training when times are up or down and how to find a balance...