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Digital Dealership System

The importance of creating unique customer experiences inside your dealership

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Oftentimes the marketing and customer experience on the showroom floor do not match up with what’s being done digitally. So, it’s important to partner...
display showroom test-drive

Tesla selling discounted showroom and test-drive vehicles after cuts to production

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Tesla is now selling models originally dedicated for showrooms and test-drives after running out of inventory in several locations. The automaker has received no shortage...
Price Simms Automotive Group

How current real estate prices are affecting the expansion of Price...

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A development project with a price tag close to 270-million dollars is waiting for approval in Silicon Valley. The Toyota of Walnut Creek is...
digital

Three trends in digital engagement that will impact the auto industry...

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2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly...
showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
Vehicles

CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles

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According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these...
customers

How to Excel at Offering an Exceptional Customer Experience During COVID-19

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Like many other businesses, dealership owners now have the task of keeping customers engaged while also accounting for their safety during this COVID-19 crisis. Years...
showroom

Stop Doing Calisthenics in the Showroom

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As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel...
connect customers

Jessica Stafford: How to connect customers from online to the showroom

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Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are...
customer

Getting Customers from Keyboard to Showroom (Part 2)

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In part two of his series on getting customers from the keyboard to the showroom, Tom Stuker talks about internet leads, online traffic management,...