Is your dealership managing phone leads correctly?
Here's a stat that's pretty scary (or embarrassing): the average dealership, across all brands and markets, is converting fewer than 8 out of every 100 inbound sales calls into showroom...
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
Retail Automotive
Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE
Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON
The digital movement has transformed automotive marketing. A shift in how customers research...
Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS
To some in the retail automotive industry, customers with full access to information once...
Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE
Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
September 2015 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers.
The September 2015 sales totals are:
Fiat Chrysler: +13.6%
Chrysler: -5.3%
Jeep: +39.8%
Dodge: +2.6%
Fiat:...
How carrying around a notecard can improve your selling
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment
Development of a calendar for 2016 should be starting within a few weeks.
BY TOM KUKLA
It’s Sept. 1, your first day on the job as HR director at the county’s largest...
Fundamental Approach To Dealership Follow-Up
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a quick sales meeting. Twelve salespeople and...
Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons.
BY MARK TEWART
There is a lot of talk in our industry today about speeding...
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