Do you know your target audience? Learn who they are and how to draw them in.
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is to understand your target audience, and...
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
Retail Automotive
What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds?
By Glenn Pasch
Recently, I was asked what skills does a dealership general...
Several ways you can increase sales and improve profits.
So when it comes to investing in the latest, newest and greatest technology for F&I, is it the end all to selling more cars and products? Rebecca Chernek says...
We have the data you need to help you set more appointments and sell more cars.
Here’s a question with an obvious answer. Do you want to close more sales? Well obviously the answer is yes, but the key to doing so isn’t always as clear....
THIS JUST IN-January Total Sales
January sales totals are in
SAAR: 17.2 million
Chrysler
6.9%
Chrysler
22.1%
Dodge
19.1%
Fiat
-20.3%
Jeep
14.6%
Ram
5.2%
Ford
-3.2%
GM
.5%
Chevrolet
-3.6%
GMC
3.5%
Toyota
-5.0%
Nissan
1.6%
Honda
-1.7%
Kia
0%
Hyundai
1.1%
Volkswagen
-8.9%
Mazda
-2.8%
Subaru
.7%
BMW
-4.7%
Mercedes-Benz
1.7%
Audi
2.7%
Lincoln
8.4%
Lexus
-9.5%
Cadillac
-8.0%
Buick
45.5%
Acura
-14.5%
Infiniti
-11.8%
Does your sales department get along with your F&I department?
Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder increased profits at your store.
Luckily, NCM...
Who needs training first, management or sales people? An Auto Industry Legend will tell you.
Auto Industry Legend Shares His Insight
As a Dealer Principal or GM the objective is to what, get more sales, right. But according to some, most managers aren’t willing to be...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Consider These Plans For BDC Agents Paid By The Hour
Keep your hourly rate competitive and implement fresh incentives daily and monthly.
BY BILL WITTENMYER
A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
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