Is your dealership relying on internet leads alone?
What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate...
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
TSLA364.270-1.93%
GM82.200-4.42%
F13.210-0.4%
RIVN14.990-0.41%
CYD35.4000.88%
HMC32.200-0.33%
TM191.530-2.38%
CVNA65.120-0.72%
PAG212.610-2.14%
LAD316.270-5.41%
AN168.290-6.59%
GPI246.420-8.53%
ABG183.060-4.85%
SAH63.660-2.29%
Retail Automotive
Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER
During several of my recent speaking engagements, much debate has arisen over...
Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms.
BY TIM O'ROURKE
Differentiating your dealership from its local competitors is more challenging...
How far does your dealership go to make customers happy?
How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer Group in San Francisco, says happiness...
Are You Picking Up On The Emotional Cues From Your Potential Customers?
When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during every stage of the buying process...
How this new product can help you build trust and close deals faster
Car shopping destination Edmunds.com launched a new customized tool for car dealers to more quickly validate pricing and information on all of their inventory for potential car buyers who appreciate...
Tips and practices to connect with mobile shoppers more effectively
The age of mobile is no longer around the corner - it's here! 50 percent of your potential customers are using mobile devices to shop for their next vehicle. So...
Tips to help you achieve the best results in your used car department
Did you know that the used car department is the biggest opportunity for you to increase profitability? There is an art to managing used cars and NCM Institute has some...
Anticipate Common Problems For An In-House Or External Dealership BDC
Find a quality business development manager who will train and closely watch the BDC staff.
BY MIKE HAEG
In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS
Having spent nearly 30 years as a consultant and trainer in the...
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