Tag: parts and accessories
How auto dealers can maximize profits with fewer new car sales
If you take a look at the number of vehicles on the road these days, you’ll notice that fewer and fewer of them are new vehicles. In fact, most people are opting to buy used cars rather than buy brand new ones. The average age of vehicles on the road is around 12 years. What’s […]
Discount Tire acquiring Tire Rack by year’s end
Two of the largest tire businesses in the US are merging operations to become an industry powerhouse. Discount Tire is acquiring Tire Rack for an as-yet-undisclosed sum with an expected close of December 31, 2021. When the deal is complete, the combined company will employ 25,000 people and vastly improve their ability to meet customers […]
Insignia Group’s James Brooks shares how dealers can increase their bottom...
How are you increasing your sales and bottom line going into the new year? If you haven’t considered personalization and accessories as a source, you may be missing out on many customers. Insignia Group offers a vehicle personalization system that may provide you with the growth you are looking for. On today’s show, we’re pleased […]
Building a sales-minded parts team to grow your parts department
If you want to create meaningful growth in your parts department, you need to maximize sales online and over the counter. The way to do this is to train your parts advisors to become better salespeople. Let’s face it, most parts advisors are not trained to be salespeople. Customer interactions, upselling, and similar sales techniques […]
3 ways to market your parts department
If you’re CVS, Walmart or Costco, people stop by for random things anytime you’re open. And the traffic is high. But, as a dealership parts department, no one is stopping to walk through your parts to browse the shelves – even if you let them past the counter. Customers don’t need you until they need […]
Why eCommerce is here to stay post-pandemic
In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns, and broken links in supply chains due to the Covid-19 pandemic, the automotive industry was forced to shift its focus to optimizing every revenue stream that could close the gap on […]
Digital marketing is crucial to automotive parts and accessories
Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
