As with nearly all industries, the on-going social distancing restrictions put in place to combat COVID-19 are impacting the way vehicle manufacturers and the dealerships do business. What will be...
The online retailing process is rather new for most car dealers. What was a small niche just weeks ago has become the norm for American vehicle retailers. However, there is...
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation...
Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes a customer in the showroom to...
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer searching and researching on the internet....
In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No longer is it about selling cars,...
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting...
Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to just get through quickly; many advisors...
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who...
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their advertising online. As tempting as it...