Ian Cruickshank: How important is photo and video interaction?

Ian Cruikshank


When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership’s website. Things like lead forms, outbound links, and social sharing are important metrics that give dealerships valuable insight. However, in a recent study by Speed Shift Media, VP of Sales and Marketing Ian Cruikshank told CBT that of the 50,000 vehicles Speed Shift Media assessed, one element stood out amongst the others: photo and video interaction.