Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT's Jim Fitzpatrick, Ron Frey, Chief Strategy Officer...
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian...
We need to redefine the meaning of the vehicle detail page (VDP).
At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a...
How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking at last year's numbers. How many...
Selling cars is more than just exchanging money for metal. It is understanding people. It is also understanding your own psychology and that of your customer. There are many good...
If your dealership is hoping the last two months of 2017 are just as good or greater than the two months prior, the signs look good. September and October had...
Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been?
Yes, Lewis’ sessions are that transformational. “All...
Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing.
It’s a common misconception that the only way to provide...
A career in the car business can be fun and rewarding. Life in the dealership is often high energy and fast-paced. It may be overwhelming at first, especially if you...