CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of November 2017 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate for the month was...
Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However, competition can also be extremely stressful....
The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams. Whether or not he was the first to lay claim to this idea, it...
Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT's Jim Fitzpatrick, Ron Frey, Chief Strategy Officer...
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian...
We need to redefine the meaning of the vehicle detail page (VDP).
At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a...
How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking at last year's numbers. How many...
Selling cars is more than just exchanging money for metal. It is understanding people. It is also understanding your own psychology and that of your customer. There are many good...
If your dealership is hoping the last two months of 2017 are just as good or greater than the two months prior, the signs look good. September and October had...
Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been?
Yes, Lewis’ sessions are that transformational. “All...