TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

Video advertising allows dealerships to place ads across many of the most popular ad-supported streaming services like Amazon Prime and Hulu.

Vehicle sales are cooling off. Is this ad platform the solution?

- September 13, 2023
In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret that vehicle sales have leveled out...
Sales & Marketing Articles
Google and Bing have unique strengths. Our unbiased comparison is intended to help you decide how to use each one.

Bing ads vs Google ads: choosing the right platform for your dealership

- August 31, 2023
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to...
Sales & Marketing Articles
Your dealership is or will become an expert on electric vehicles. Take advantage of this mastery by promoting what you know. 

6 tips for marketing the benefits of electric vehicles and other eco-friendly cars

- August 25, 2023
Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this audience requires a well-thought-out approach. These...
Sales & Marketing Articles
In the world of automotive marketing, both Google and Bing offer some specific competitive advantages and unique tools.

Google vs Bing search: mapping out the differences

- August 23, 2023
Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive marketing, both Google and Bing offer...
Sales & Marketing Articles
On today’s CBT Now, we’re joined by Matt Easton to walk us through how to answer inbound calls from a customer without jeopardizing a sale. 

How to effectively follow up without endangering the sale – Matt Easton | Easton University

- August 17, 2023
It can be exciting when a sales representative gets a call from a lead or potential customer, but what happens during that call, can make or break the sale. Today...
CBT Now Sales & Marketing
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

- August 16, 2023
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have...
Sales & Marketing Articles
On today's Inside Automotive, we're joined by Lissette Gole who will elaborate more on this years refresh of Google's Dealer Guidebook.

Insights from the new 2023 edition of Google’s Dealer Guidebook with Lissette Gole, Head of Automotive Retail

- August 9, 2023
Are you using Google the right way? We know there has been a lot of transformation and competition in retail automotive, but nearly all vehicle shoppers go online to find...
Sales & Marketing Inside Automotive
AI artificial intelligence

How AI is revolutionizing automotive sales and marketing

- August 9, 2023
The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving the sector to even more unprecedented...
Sales & Marketing Articles
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

- July 23, 2023
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...
Sales & Marketing Articles
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

- July 20, 2023
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19 pandemic forced this shift to happen...
Sales & Marketing Articles


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CBT News
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