As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most...
As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing dealers "Whatever you need" through its...
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...
In the modern world of marketing, short and long-form video are highly effective ways to communicate your message. With the presence of Facebook and Instagram reels and the rise of...
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers said that the pandemic accelerated their...
Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is joined by Jennifer Sanford, founder of...
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data coming into the dealership to connect...