TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

At the 2023 Digital Dealer conference, Venus Toro, CEO of Wyn Solutions discusses how dealers utilize their 'win-win-solution' platform.

How this company delivers a win-win solution for dealers – Venus Toro | Wyn Solutions

- November 2, 2023
As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing dealers "Whatever you need" through its...
Event Coverage
John Campos and Brian Pasch join Driving Solutions to discuss the connection between modern marketing technology and premium data.

How to modernize your dealership’s marketing technology — John Campos & Brian Pasch

- October 30, 2023
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
Featured Driving Solutions
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers

The role of brand storytelling in car dealership marketing 

- October 26, 2023
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...
Sales & Marketing Articles
With the presence of Facebook and Instagram reels and the rise of TikTok, videos are important for short-form video content.

Why automotive marketers should leverage short-form video content + 5 practical strategies

- October 23, 2023
In the modern world of marketing, short and long-form video are highly effective ways to communicate your message. With the presence of Facebook and Instagram reels and the rise of...
Articles Sales & Marketing
Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.

How to identify the best data collection partner for your dealership

- October 19, 2023
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
Featured Driving Solutions
Vicki Poponi and Steve Schmith join Driving Solutions to explain the importance of cloud marketing in a technologically evolving industry.

Introduction to cloud marketing: the power of personalized shopping

- October 16, 2023
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
Driving Solutions Sales & Marketing
used car

Tips and tricks to make your used car dealership standout online

- October 9, 2023
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers said that the pandemic accelerated their...
Sales & Marketing Articles
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How to ‘measure what you treasure’ in the automotive industry – Jennifer Sanford

- September 28, 2023
Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is joined by Jennifer Sanford, founder of...
Sales & Marketing Featured
From the rollout of Google Analytics 4, to marketing for EVs, it's vital for marketers to understand & leverage data coming into dealerships

Exploring the ways dealers can use data to improve their marketing efforts – Glenn Pasch

- September 15, 2023
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data coming into the dealership to connect...
Inside Automotive Sales & Marketing
Colin Carrasquillo joins Inside Automotive to discuss how dealership digital marketing strategies are changing in response to EVs and AI.

Preparing your dealership’s digital marketing strategies for EVs and AI — Colin Carrasquillo | Nielsen CDJR

- September 14, 2023
To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry. On this episode...
Featured Sales & Marketing


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CBT News
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