TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.

4 worthwhile social selling methods for dealership sales staff

- July 5, 2023
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse...
Sales & Marketing Articles
Brian Pasch joins Inside Automotive to discuss the upcoming Google Analytics 4 launch, and its significance for automotive retailers.

Is your dealership ready for Google Analytics 4? — Brian Pasch | PCG Companies

- June 28, 2023
The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode of Inside Automotive, host Jim Fitzpatrick...
Sales & Marketing Inside Automotive
Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

- June 26, 2023
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, the CEO of PCG...
Featured Sales & Marketing
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

- June 15, 2023
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable revolution of online advertising. So, Google's...
Sales & Marketing Articles
Matt Easton joins Inside Automotive once more to discuss the negative stereotypes surrounding automotive sales and how to overcome them.

How car dealers can beat stereotypes in automotive sales — Matt Easton | Easton University

- June 9, 2023
According to the U.S. Department of Labor's data, sales is the largest profession in the country, with a massive concentration in automotive sales. Yet only 18% of consumers have a...
Featured Sales & Marketing
As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 

Non-traditional Advertising: Thinking outside the box for dealership success

- June 8, 2023
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and online advertising were sufficient to attract...
Sales & Marketing Articles
hyperlocal, marketing

Reach customers in your neighborhood with these hyperlocal auto marketing strategies

- June 5, 2023
As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence, like a car dealership. When a...
Articles Sales & Marketing
Carrasquillo marketing

Why your dealership should prioritize these 3 important marketing areas — Colin Carrasquillo

- May 22, 2023
Effective marketing strategies are critical to your bottom line, but in today's ever-changing environment, you may find it hard to keep up. On today's Inside Automotive, we're joined by the...
Inside Automotive Sales & Marketing
Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider

Data activation in the dealership: Using third-party platforms to boost marketing

- May 19, 2023
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this episode of Inside Automotive, CBT News...
Sales & Marketing Inside Automotive
Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

- May 16, 2023
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...
Sales & Marketing Publishing Partners


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