TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

Should you trust AI with your digital ad dollars?

- December 15, 2023
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity of writing content and offering assistance...
Sales & Marketing Articles
We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.

Proven strategies to boost your dealership’s website conversion rate

- December 8, 2023
Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in the door is so important. We’ll...
Sales & Marketing Articles
Let's delve into the fascinating interplay of psychology and decision-making as we dissect the car buyer's journey

Decoding car buyer personas: Understanding emotional triggers and decision-making factors

- December 4, 2023
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective analysis. Yet, more often than not,...
Sales & Marketing Articles
Unlike aggregated second or third-party data, first-party data stems straight from consumers’ direct engagement with your brand.

First-party data: a marketing goldmine for dealers

- November 29, 2023
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices, and now the UAW strike, the...
Sales & Marketing Articles
The PR toolkit boasts various strategies, encompassing media relations, press releases, social media engagement, and event sponsorships.

Public relations for dealerships: when silence isn’t golden

- November 27, 2023
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for...
Sales & Marketing Articles
Ken Kraft joins Inside Automotive to discuss some important updates from the car business's ultimate solutions provider: Cox Automotive.

Cox Automotive reveals streamlined portfolio for effortless dealership management — Ken Kraft

- November 20, 2023
Cox Automotive plays a critical role in maintaining the complex network of dealers, manufacturers, and vendors that comprise the modern automotive industry. Not only does the company provide essential services...
Featured Sales & Marketing
Jay Abraham joins Inside Automotive to teach dealership managers the strategies entrepreneurs use to affordably scale their businesses.

Entrepreneurial strategies to scale your dealership — Jay Abraham | The Abraham Group

- November 13, 2023
Dealership managers often struggle to scale their products or services in affordable way, especially when operating independently or in their first few years of business. What they may not be...
Featured Sales & Marketing
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

- November 10, 2023
In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique chance to engage with customers, build...
Sales & Marketing Articles
Eric DeMont joins Driving Solutions to discuss the problem of lead defection and a new tool helping dealers capitalize on their customer data.

Solving lead defection once and for all — Eric DeMont | Urban Science

- November 9, 2023
For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers who have left the car market....
Featured Driving Solutions
Most electric vehicle buyers are concerned with helping sustain or improve Earth’s environment since electric vehicles don’t have emissions.

4 of the best marketing channels to reach electric vehicle buyers

- November 3, 2023
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll discuss some of the methods most...
Sales & Marketing Articles


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