Jim Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use...
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to...
Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving the marketing.
Most of you use some sort of Facebook campaign, but Facebook isn’t like Google AdWords. Facebook has a different audience. See what Brian suggests for differentiating your ad campaigns in...
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating.
There has been no shortage of bad headlines for television networks over the last few months, as investors grow...
Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to the dealership where they purchased their...
Snapchat, in the world of social media, is relatively new. Social media in the automotive retail world is also a relatively new idea. As much of a bad rap as...
On today's CBT Newscast for Thursday, May 11, 2017:
Transparency: The secret to Dan Cummings Chevrolet's success
When it comes to leads, a potential car buyer's first impression often comes form your...