Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual sales of more than $1 billion,...
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
In this interview with Graham Line, CEO & Founder – Digital Data Solutions, Joe discusses Graham’s upcoming session at the 2017 Automotive CX Summit entitled “Gaining Insight on the Customer Journey...
In our sales careers, the simple things we learn can make the biggest increases to our earnings. All new salespeople start their careers by telling prospects about the features of...
On this week's edition of the Weekly Tune-Up, Becky Nixon talks about diagnostic fees and what they actually cost you in your service department.
Whenever we think about ways to promote...
Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage...
Up your game on the 800-pound gorilla today, Facebook. Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate to you on a personal level,...