Your #1 source for auto industry news and content

spot_img

Ricky Lopez on driving more Hispanic car buyers to your website and dealership

A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, “they lead in adoption of new devices. They are power uses of mobile and over-index in video consumption.” That post was from 2014. Think about how big the numbers are today. Still, Hispanics are somehow vastly under-served by auto retailers. Ricky Lopez, CEO of Hispanic Ad Agency, recently told CBT that if your dealership is looking to engage with Hispanic and Latino customers and you’re not sure where to start, the CRM would be a great place.
spot_img
CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

spot_img

Latest Articles

From our Publishing Partners