Google AdWords Research (Part 2)
On today's Auto Marketing Now, Brian's back with part two on Google AdWords Research. PCG Companies collected data by surveying over 500 dealers as well as dozens of phone calls...
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
marketing
The Best Marketing Techniques to Reach Your Millennial Audience
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
Why signing bonuses are not enough for keeping service employees | Marketing Techniques to Reach Your Millennial Audience | Keys to Success for Selling Parts on eBay
On today's CBT Newscast for Tuesday, September 5th, 2017:
Why signing bonuses are not enough for keeping service employees
Sometimes dealers have pain points. Sometimes dealers take those pain points to their...
Optimizing your VDPs for the mobile screen
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
Google AdWords Research (Part 1)
On today's Auto Marketing Now, Brian walks you through PCG Companies' new report on Google AdWords. Data was collected by surveying over 500 dealers as well as dozens of phone...
Attribution in the Automotive Dealership Industry
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
Digital Marketing Strategies for Labor Day Weekend at Your Dealership
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
Surprising Data Reveals That Millennial Car Preferences Mirror Their Parents
The Largest Living Generation
Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in 1982 and up to 20 years...
GM’s Head of Open Innovation Discusses How Dealers Can Innovate | Why A Dog-Friendly Dealership Design Is Moneywise | The 5 Best KPI’s to Boost Marketing ROI
On today's CBT Newscast for Friday, August 25th, 2017:
GM’s Head of Open Innovation Discusses How Dealers Can Innovate Internally and The Future of Ride Sharing
We asked Ted Graham, Head of...
How to Use Facebook Live in Your Dealership Marketing
Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone broadcast straight to their Facebook feed,...
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