TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

marketing

The Best Marketing Techniques to Reach Your Millennial Audience

- September 5, 2017
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
Sales & Marketing Auto News
newscast

Why signing bonuses are not enough for keeping service employees | Marketing Techniques to Reach Your Millennial Audience | Keys to Success for Selling Parts on eBay

- September 5, 2017
On today's CBT Newscast for Tuesday, September 5th, 2017: Why signing bonuses are not enough for keeping service employees Sometimes dealers have pain points. Sometimes dealers take those pain points to their...
Daily Newscast
VDP

Optimizing your VDPs for the mobile screen

- September 1, 2017
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
Sales & Marketing Auto News
AdWords

Google AdWords Research (Part 1)

- August 30, 2017
 On today's Auto Marketing Now, Brian walks you through PCG Companies' new report on Google AdWords. Data was collected by surveying over 500 dealers as well as dozens of phone...
Shows
attribution

Attribution in the Automotive Dealership Industry

- August 30, 2017
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
Sales & Marketing Auto News
Labor day car sale

Digital Marketing Strategies for Labor Day Weekend at Your Dealership

- August 30, 2017
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
Sales & Marketing Auto News
millennial

Surprising Data Reveals That Millennial Car Preferences Mirror Their Parents

- August 29, 2017
The Largest Living Generation Millennials are now the largest living generation in the United States behind Baby Boomers. They are defined as individuals born in 1982 and up to 20 years...
Daily Automotive News Auto News
newscast

GM’s Head of Open Innovation Discusses How Dealers Can Innovate | Why A Dog-Friendly Dealership Design Is Moneywise | The 5 Best KPI’s to Boost Marketing ROI

- August 25, 2017
On today's CBT Newscast for Friday, August 25th, 2017: GM’s Head of Open Innovation Discusses How Dealers Can Innovate Internally and The Future of Ride Sharing We asked Ted Graham, Head of...
Daily Newscast
Facebook

How to Use Facebook Live in Your Dealership Marketing

- August 21, 2017
Back in the summer of 2015, Facebook rolled out a new feature, called Facebook Live. Facebook Live is a live-streaming application that lets anyone broadcast straight to their Facebook feed,...
Sales & Marketing Auto News
marketing

Who Owns Your Marketing?

- August 18, 2017
Glenn gets this question from dealers all the time about who owns your store’s marketing.  Is it a third party, an agency, or the employee who was hired to do...
Tips & Training


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CBT News
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