TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

Nielsen Automotive

Why It’s Time to Hit the Reset Button on Your Marketing Expenses – Colin Carrasquillo, Nielsen Automotive

- July 15, 2020
New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up demand. According to digital marketing manager...
Management & Leadership Sales & Marketing
marketing

Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know

- July 14, 2020
How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies to reach new customers. The question...
Sales & Marketing Auto News

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

- July 9, 2020
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In...
Sales & Marketing Daily Newscast
Digital Marketing Strategies Conference

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

- July 8, 2020
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools...
Sales & Marketing Daily Automotive News
scott rodgers

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

- July 6, 2020
The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success we saw leading up to the...
Sales & Marketing Auto News
marketing

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

- July 3, 2020
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. John...
Sales & Marketing Auto News

Dealers and Digital “Reveals”

- July 2, 2020
Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford's digital reveal...
Sales & Marketing Auto News
Google

Google’s Digital Toolkit from International Small Business Week

- June 29, 2020
Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5...
Sales & Marketing Auto News
marketing manager

Struggles of a Marketing Manager

- June 26, 2020
“What is the role of a marketing manager?” This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being...
Management & Leadership Sales & Marketing
CTAs

Effortlessly Improve Your Calls-to-Action (CTAs)

- June 24, 2020
Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions....
Sales & Marketing Auto News

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CBT News
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