Friday, November 27, 2020
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transparency

Transparency as a competitive advantage: Is it time to change?

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Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for decades. The problem is that the game has changed and consumers have access to much more information and choices than ever before. In the past […]
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reputation

7 Basic Steps to Optimize Your Dealership’s Online Reputation

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Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve over time, there will always be a need for solid strategies […]
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EVs

How much do your sales people know about EVs?

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If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an EV or plug-in hybrid EV come in knowing they want one, there are some customers who are curious and maybe tempted to consider a purchase. […]
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Captive Insurance

Should I Form a Captive Insurance Company?

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Assessing Your Dealership’s Risk Dealership owners face many risks in today’s world. Some of these risks can be covered through traditional commercial insurance policies, such as garage and general liability coverage. However, dealerships often face risks that go uninsured or are even specifically excluded in general insurance policies, leaving the dealer to manage these risks […]
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Women Drivers

What women want from your dealership

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Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.  At The Dealership 1. Car dealerships that women enjoy visiting —complete […]
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Service Department

3 Essentials for Service Department Retail Process Success

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A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well thought out, transferred onto a document and called a Service Process do not automatically create great results. As important as the great intent that created, developed and documented the procedure is, […]
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The FTC Strikes Again

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And This Time it’s a Game Changer By: Jim Ragonda Back in January of 2014, I wrote in my article The FTC Strikes Again – You Ain’t Seen Nothing Yet that “although it may seem that the Federal Trade Commission is only the ‘dealer advertising cop,’ they are expanding their reach in several other areas.” […]
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Stop The Bleeding!

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Income — Income STAYS In! By: Michael Roppo We all know that the main areas of income in most dealerships is from new customers, followed to a lesser extent, from returning customers. But a dealership can’t rely solely on income coming in. There are lots of areas where money is going out unnecessarily and smart […]
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It’s Called “Friendly” for a Reason

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Top Honda Dealer Creates Winning Culture By: Mary Welch Eric Kahn is a dye-in-the-wool car guy with a blue stocking education and Wall Street credentials. Or he is a C-suite consultant with flow charts who just loves cars? Either way, as president and dealer owner of Friendly Auto Group, it’s a combination that has produced […]
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The Business Gods: Go Bold!!

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If You Want to Win — Go For It! By: Jeff Cowan So you have been in business for a while and you’ve built a name.  It’s a name that draws customers in to your service department like bees to honey.   The problem is, your business is drawing in more customers than you can […]
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