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The best practices for car dealers to spotlight in preparation for...

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The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re pleased to welcome back David Kain, President of Kain Automotive and host of CBT’s Kain & Co., to discuss what dealers need to focus on as the industry gears up for […]
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loyalty

US auto consumers demonstrate lowest brand loyalty in six years

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New car buyers in the United States have had wandering eyes this year. Among those shopping for a new vehicle, brand loyalty dropped to the lowest rate seen in the past six years. That’s according to the most recent IHS Markit analysis that follows brand loyalty rate through June 2021. Overall, new vehicle purchase brand […]
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customers

5 areas where dealers can communicate better with customers

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About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you might lose a customer. However, if you aren’t communicating with your audience, you have a much higher chance of them going elsewhere. That’s why you […]
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car buyers

More car buyers are purchasing vehicles out of state – how...

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Reduced inventories are now the norm for dealerships, both for new and used vehicles. A recent study by Cars.com identified that almost 10% of mid-May car buyers bought their vehicle out of state in a bid to find the right model or features in stock. Of those traveling away from their home city or neighborhood […]
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loyal customers

How to Maintain a Close Relationship with Loyal Customers

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In today’s Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I’m David Kain here with the Sales Tip of the Day. I want to talk to automotive sales professionals about your career and how you maintain a good, close relationship […]
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loyal customers

Retaining Loyal Customers

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More than 80% of dissatisfied service customers state that they would’ve come back to the dealership for service if someone would’ve paid attention to their concern and made a genuine effort to resolve the issue that they were having.  Becky explains how to improve retaining those loyal customers.
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