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Auto Marketing Now

Google Analytics Check-Up

 On this week's Auto Marketing Now, Brian takes you in the lab for a Google Analytics check-up!
Google Analytics

Time to Take Google Analytics Seriously

I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a...
Google Analytics and Dealership SEO Weight

Transparent dealers produce more opportunities | What is Your Dealership’s SEO...

On today's CBT Newscast for Thursday, July 20th, 2017: TrueCar CEO: Transparent dealers produce more opportunities In a recent poll, consumers revealed that, along with politicians,...
source medium

Accessing your source medium

  Have you ever looked at the source medium in your Google Analytics and wondered why Direct/None is your largest traffic source?  Brian has a...
facebook analytics

Facebook Ads Can, and Must, Be Measured

It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further...
David Kain

How to Succeed at NADA

 Brian gets you ready for the NADA convention and examines how to strengthen your utilization of Google Analytics to improve your virtual showroom presentation.

Auto Marketing Now – Episode 28

Brian Pasch goes "In The Lab" to discuss cleaning up your Google Analytics report on this week's episode of Auto Marketing Now.

Auto Marketing Now – Episode 23

Brian Pasch discusses Google Analytics on this week's episode of Auto Marketing Now.