TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%


Google Analytics

Google Analytics

Getting more insight into your marketing investments with Google Analytics

- October 25, 2017
On this week's episode of Auto Marketing Now, Brian talks about multi-touch attribution as well as how to get better insights into your marketing investments using the tools in Google...
Auto Marketing Now

Google Analytics Check-Up

- August 9, 2017
 On this week's Auto Marketing Now, Brian takes you in the lab for a Google Analytics check-up!
Google Analytics

Time to Take Google Analytics Seriously

- July 20, 2017
I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a result, dealers do not have access...
Google Analytics and Dealership SEO Weight

Transparent dealers produce more opportunities | What is Your Dealership’s SEO Weight? | Time to Take Google Analytics Seriously

- July 20, 2017
On today's CBT Newscast for Thursday, July 20th, 2017: TrueCar CEO: Transparent dealers produce more opportunities In a recent poll, consumers revealed that, along with politicians, car dealers are among the least...
source medium

Accessing your source medium

- May 9, 2017
  Have you ever looked at the source medium in your Google Analytics and wondered why Direct/None is your largest traffic source?  Brian has a solution to provide you with the...
facebook analytics

Facebook Ads Can, and Must, Be Measured

- March 17, 2017
It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can...
David Kain

How to Succeed at NADA

- January 25, 2017
 Brian gets you ready for the NADA convention and examines how to strengthen your utilization of Google Analytics to improve your virtual showroom presentation.

Auto Marketing Now – Episode 28

- June 17, 2015
Brian Pasch goes "In The Lab" to discuss cleaning up your Google Analytics report on this week's episode of Auto Marketing Now.

Auto Marketing Now – Episode 23

- May 27, 2015
Brian Pasch discusses Google Analytics on this week's episode of Auto Marketing Now.