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Transparent dealers produce more opportunities | What is Your Dealership’s SEO Weight? | Time to Take Google Analytics Seriously

On today’s CBT Newscast for Thursday, July 20th, 2017:

TrueCar CEO: Transparent dealers produce more opportunities
In a recent poll, consumers revealed that, along with politicians, car dealers are among the least trusted people in their daily lives. While some would see that as a negative, Chip Perry, President and CEO of TrueCar, believes it’s a chance to create opportunities for consumers that believe that. Watch Now

What is Your Dealership’s SEO Weight?
Even with all the benefits that the Internet brings with it, the competition has become fierce with a narrower scope. You need to keep assessing and adjusting your plan of action to keep ahead of the competitive online car dealership world. Read More

Time to Take Google Analytics Seriously
The sooner Google Analytics is configured properly, the faster marketing investments can be inspected and optimized to increase conversions, engagement, and showroom traffic. Read More

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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