On today’s CBT Newscast for Thursday, July 20th, 2017:
TrueCar CEO: Transparent dealers produce more opportunities
In a recent poll, consumers revealed that, along with politicians, car dealers are among the least trusted people in their daily lives. While some would see that as a negative, Chip Perry, President and CEO of TrueCar, believes it’s a chance to create opportunities for consumers that believe that. Watch Now
What is Your Dealership’s SEO Weight?
Even with all the benefits that the Internet brings with it, the competition has become fierce with a narrower scope. You need to keep assessing and adjusting your plan of action to keep ahead of the competitive online car dealership world. Read More
Time to Take Google Analytics Seriously
The sooner Google Analytics is configured properly, the faster marketing investments can be inspected and optimized to increase conversions, engagement, and showroom traffic. Read More