Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
TSLA400.40011.5%
GM81.2153.165%
F12.8850.445%
RIVN17.2150.325%
CYD43.3000.9781%
HMC25.0000.64%
TM217.6804.82%
CVNA391.52029.28%
PAG161.6105.59%
LAD283.4508.58%
AN207.8209.53%
GPI349.48014%
ABG211.3607.27%
SAH70.7903.42%
TSLA400.40011.5%
GM81.2153.165%
F12.8850.445%
RIVN17.2150.325%
CYD43.3000.9781%
HMC25.0000.64%
TM217.6804.82%
CVNA391.52029.28%
PAG161.6105.59%
LAD283.4508.58%
AN207.8209.53%
GPI349.48014%
ABG211.3607.27%
SAH70.7903.42%
TSLA400.40011.5%
GM81.2153.165%
F12.8850.445%
RIVN17.2150.325%
CYD43.3000.9781%
HMC25.0000.64%
TM217.6804.82%
CVNA391.52029.28%
PAG161.6105.59%
LAD283.4508.58%
AN207.8209.53%
GPI349.48014%
ABG211.3607.27%
SAH70.7903.42%
Google Analytics
Retargeting for a Bigger Impact
Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact.
VIDEO TRANSCRIPT:
Most...
The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong – Glenn Pasch, PCG Digital
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always...
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept...
Cleaning Up Your Website Traffic
On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use...
Why Dealers Struggle with Managing Google Analytics Data
On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between dealers and their Google Analytics data...
Improving Your Marketing Outcomes in 2019
On this week's episode of Auto Marketing Now, Brian Pasch talks about what dealers and vendors learned at his recent Google Analytics workshop as well as how you can improve...
The 5th Conversion Channel in Google Analytics
On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on...
Brian Pasch: Metrics, Attribution and Relevant Marketing Strategies
Joining CBT Automotive Networks on the NADA Showroom floor is Auto Marketing Now's, Brian Pasch. We ask for his thought on this years NADA Show and how metrics, attribution and other relevant marketing...
How to Get Accurate Dealer Website Analytics Reports
Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.
Video Transcription
Our Tip of the Day comes from Brian Pasch.
Have...
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