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retargeting

Retargeting for a Bigger Impact

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 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to End...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

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Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
website traffic

Cleaning Up Your Website Traffic

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On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
Google Analytics

Why Dealers Struggle with Managing Google Analytics Data

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 On this week's episode of Auto Marketing Now, Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between...
marketing outcomes

Improving Your Marketing Outcomes in 2019

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On this week's episode of Auto Marketing Now, Brian Pasch talks about what dealers and vendors learned at his recent Google Analytics workshop as...
Google Analytics

The 5th Conversion Channel in Google Analytics

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On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it...
Brian Pasch

Brian Pasch: Metrics, Attribution and Relevant Marketing Strategies

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  Joining CBT Automotive Networks on the NADA Showroom floor is Auto Marketing Now's, Brian Pasch. We ask for his thought on this years NADA Show and how...
Website Analytics

How to Get Accurate Dealer Website Analytics Reports

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Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.     Video Transcription Our Tip of...
Google Analytics

Getting more insight into your marketing investments with Google Analytics

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On this week's episode of Auto Marketing Now, Brian talks about multi-touch attribution as well as how to get better insights into your marketing...