Tag: Email Marketing

relationship

Studies Show Key to Selling is Relationship over Product

The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
Tesla and Chevy

Chevy and Tesla Top the List of Fastest-Selling Cars 

In the race to get cars sold and off the lot, new SUVs and Tesla are leading the pack. iSeeCars published a study revealing...
Bill de Blasiovideo

GNYADA President Mark Schienberg Says Mayor Bill de Blasio ‘completely out of step’ with...

Recently, New York City mayor Bill de Blasio made some controversial statements regarding his feelings on the future of automotive consumerism in his city,...
video

Five Types of Video Content To Share With Your Audience in 2020

Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
lending

What is the State of Lending During COVID-19 and How Can F&I Adapt?

There has been a lot of talk and analysis over the last few months about how the car industry has had to adapt to...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...