Thursday, January 20, 2022
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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
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email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

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Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded one. How do you make your messages stand out in a sea of meaningless, spammy emails? There are two keys to email marketing: Timing Relevance If you can master those two […]
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search campaigns

Inspecting Your Paid Search Campaigns

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you’re getting the most bang for your buck.
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automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric...

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According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

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Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current “talk of the town,” it is easy to forget how powerful email marketing can be when it comes to engaging your customer base.  Email marketing […]
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phone etiquette

Phone Etiquette and Email Marketing

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On this week’s edition of Progressive Retail, Cory Mosley talks about how to increase your email marketing and phone etiquette skills and how to develop a solid plan for phone and email engagement.
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emails

Should Customer Email’s Be More Than A Service Reminders?

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Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers said that the most effective channel for revenue generation is email. In 2014, email marketing was the most powerful tool for customer retention. Email newsletters are defined as regular occurring emails […]
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email marketing

Five Ways Your Dealership Can Use Email Marketing To Increase...

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When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads toward making a purchase. A survey by WBR Digital and emarsys revealed that 80 percent of respondents said email drives customer acquisition and retention. Another […]
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email marketing

8 Tips to Drive a Successful Email Marketing Campaign

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As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is through email. On top of that, around 73% of millennials prefer their business communications to be through email. With the number of email users constantly […]
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subject lines

Subject Lines that Sell Cars

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Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is not familiar to many people, but email is one of the best marketing strategies in the automotive sales industry. In a recent study, 77% of […]
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