Tuesday, October 19, 2021
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fixed ops marketing

Why new vehicle inventory shortages don’t have to prevent you from...

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Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...
drivers

Fostering community engagement with initiatives in safe driving basics

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Although weather tends to be much less of a factor, summer driving often finds an increase in tragic results on the roads, particularly with youthful or new drivers. According to the American Automobile Association (AAA), the ten-year span from 2010 to 2019 saw more than 7,000 fatalities in crashes that involved teen drivers during a […]
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travel

Americans are optimistic about travel plans as traffic volumes return...

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In most jurisdictions, the number of cars on the road today looks very close to how it appeared prior to March 2020. According to the latest Hankook Tire Gauge Index, the number of commuters who have returned to work at the office or school is at the same level as it was prior to the […]
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distracted

Distracted driving remains an entrenched bad habit

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We are all told not to text and drive, and we should definitely wait to pick up whatever we dropped on the floors of our cars while we’re driving, but how many of us actually follow these rules? Not many, according to a survey conducted by Selective Insurance Group. In fact, almost 90% of respondents […]
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AI

AI in the automotive industry: Handle with care

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The auto industry is quite familiar with AI as it relates to automobile safety. Driver assistance technology AI will work at protecting consumers from almost every type of distracted driving. Unfortunately, as evidenced by autonomous driving systems crashes, AI makes mistakes. People are overlooked, cars are missed, and accidents happen. Many are even deadly. Another […]
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driving

As traffic fatalities increase in US, can dealers influence safe...

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New data from the National Highway Traffic Safety Administration identifies that traffic accidents in the US have claimed more lives in 2020 than in the previous year. That revelation comes as fatalities from January through September in 2020 have surpassed those from the same period in each of the previous twelve years.  Final calendar year statistics aren’t […]
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fraud

What is your top fraud concern in a COVID environment?

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Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during the COVID-19 era of car sales, the more telling mask just might be the kind that fraudsters use to disguise their intent. From shutdown to start-up, from chaos to a controlled […]
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community

Dealerships continue doing good deeds in their communities

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Community involvement and supporting great causes has been a staple for dealerships nationwide long before any talk of a global pandemic. Whether by participating in events or contributing financially to worthy organizations, the auto industry is always at the forefront of heartwarming stories where it matters most. These stories highlight dealers who deserve accolades for […]
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marketing

Moving marketing to an increasingly online environment

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Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil new products almost exclusively online. Ford did so with the launch of the new Bronco […]
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John Fitzpatrick

How Force Marketing is Using Video to Help Dealers Improve Their...

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Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can...