Becky interviews Phil Battista to discuss digital menu presentations versus paper presentations, and why dealers should be aware of digital retailing and where it's going.
They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying. 43 percent of car shoppers view...
Joe sat down with Rick Wegley, an Instructor with NCM Associates, about online service menus, improving your digital presence, and how you can differentiate from your competition.
Officials with CarMax Auto Finance, a subsidiary of CarMax Inc., said a focus on its online prequalification portal drove a 7% gain in first-quarter originations from a year ago.
The portal...
Joe Gumm sits down with Sharon Kitzman, GM and Vice President of Dealertrack DMS, to discuss the ongoing digital changes in the auto industry as well as how you can...
CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital spend, and third-party lead providers.
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them in random places, mostly just playing...