On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing tools and the tests that were done at the 2018 Automotive Analytics and Attribution Summit.
Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of...
John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News to talk to us about HomeNet's...
Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology throughout dealer systems and workflows.
Sure, lots...
Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this writing, all that remains to rescind...
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy,...
Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides; never-ending staffing problems; etc.
In so many...
On this week's episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers need to listen to; digital retailing...
On today's episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp's recently launched digital retailing platform.
Let’s say you’ve made the leap and are using messaging with consumers, both chat and text, on your dealership websites. Good job! We know your dance card is full, but...