NADA 2019:, Mike Rother


Mike Rother, Senior Vice President and General Manager at, stopped by our booth during the NADA Show 2019. He and Jim Fitzpatrick talked about the future of and how they continue to give automotive dealers an advantage.

Listed below are the questions Jim asked Mike. Watch the video above for his complete answers. For more interview from CBT’s coverage of NADA, click here.

  • What is new for this year at NADA?
  • What do these solutions mean for dealers?
  • How can dealers best use advertising to their advantage?
  • What makes digital retailing so essential for dealers?


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