Creating a Brand Promise
On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.
VIDEO...
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GM72.540-2.5%
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Digital Retailing
Best of 2019: How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam Slaughter, Owner
Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our next guest has taken a slightly...
2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new...
How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy
On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and delivery, storage, compliance, and much more.
VIDEO...
How the Growth of Digital Dealerships is Pushing Traditional Auto Dealers to Rethink their Strategies
Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape, now, more than ever, brick-and-mortar dealers...
Effectively Using Digital Retailing Tools
On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers and your staff on their potential...
Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact of Digital Retailing
On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim and Bill discuss why the majority...
Practical Solutions to Help Dealers Solve Their Most Frequent Digital Retailing Dilemmas – Mo Zahabi, Cox Automotive
On today’s show, we’re pleased to welcome back Mo Zahabi, Senior Director of Product Consulting at Cox Automotive. In this segment, Mo and Jim continue their conversation about how dealerships...
Are You Out-Performing the Competition in Digital Retailing?
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who...
Approaching Digital Retailing Challenges
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying to develop digital retailing tools to...
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