In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing the sales staff up to speed...
Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers. During the 2008 recession, and now...
Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and convenient online shopping experience, means more...
Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the pandemic recovery effort continues to play...
The auto industry has been surging toward pre-pandemic sales levels since the economy began reopening in May. The number of coronavirus cases continues to climb, though, with some states tightening...
Even during the pandemic, consumers have shown that cars are still a necessity. Many dealerships are dealing with a shortage of inventory as sales outpace production. Jeff McConville, owner and...
If the COVID-19 pandemic has taught the automotive industry one thing, it's that digital retailing is coming alive in new and innovative ways. Many dealers are revamping the digital systems...

On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation.
VIDEO...
"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal' as we know it today. Living...
COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of staff in showrooms, dealers have had...