Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can identify users and entities. In this...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Digital Retailing
How technology is changing auto dealership recruiting and retailing strategies
Technology and the global pandemic have accelerated much of today’s customer and employee expectations. Today on Inside Automotive, we’re pleased to welcome back Adam Arens, President of Patriot Automotive Group,...
Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly from a manufacturer. With so many...
S&P Global Mobility acquires Market Scan to boost digital retailing portfolio
Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing Director and Vice President of S&P...
Why Jim Ziegler is urging dealers to re-enter the used car market
When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared his opinions and predictions regarding the...
How Cox Automotive is helping dealers address key retailing issues in 2023 — Ken Kraft
After peaking in 2020 in part because of digital retailing, customer satisfaction declined for the second year in a row, according to recent Cox Automotive research. At this year's 2023 NADA Show, CBT...
Cox Automotive continues to push the boundaries of new technology — Marianne Johnson
Cox Automotive is committed to enhancing its products to facilitate faster vehicle transactions and provide consumers with a seamless online-to-offline experience. At this year's NADA Show, CBT News anchor Jim Fitzpatrick...
How digital retailing platforms enhance the overall car buying experience
Dealerships need to nail the car buying experience if they want to grow their business and improve retention. However, picking the right strategies that maximize your sales team's effectiveness while...
Jeff Wyler Automotive Family’s first 100% solution study- Kevin Frye
Because consumers today have so many options when it comes to purchasing a vehicle, the Jeff Wyler Automotive Family recently conducted a user experience study. On today's episode of Inside...
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