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The EV ‘low cost of operation’ promise means service loyalty is...

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On May 19, Ford unveiled the fully-electric F-150 Lightning pickup truck and amassed 45,000 reservations within two days. A few days later on May 24, a commercial variant was announced as the F-150 Lightning Pro. With slightly less interior content geared toward work truck buyers, it’s expected to be delivered next year.  A key selling point for the 2022 Ford […]
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customers

How to influence dealership customers to return for service appointments

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Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the previous year. Keeping customers coming back for service is where the legacy revenue lies, and it’s been a statistic that’s been relatively unchanged for two decades. Yet, all dealers understand the […]
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F&I

3 ways data analytics can help your F&I staff

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As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may have had to lay off staff to save money. Part of the ramp-up challenge is […]
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service

How your service department can improve the trade-in process

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The vehicle trade-in process has evolved a lot over time. One of the biggest changes is that there used to be a lot more room for error.  In the past, an under-informed buyer was more likely to fall for a low-ball figure, and if reconditioning got too high, there was usually a sucker who would […]
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rental

How to Run a Successful Dealership Rental Program

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Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies that have crashed and burned. While nothing is a sure bet, the risk of starting a rental department can be mitigated with a solid strategy […]
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fixed operations

Planning Is Good, Actions Are Better: How to Increase Profits and...

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Remember our 2018 New Year Resolution on how make your dealership more profitable by increasing customer satisfaction and creating more profit retention while lowing the cost of doing business? Good! Well, that requires us to get in touch with what matters most to your business! I refer to it as “Management Alignment” and that defeats […]
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department

Is Your Dealership Running a Sales Department or a Business Prevention...

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Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Even though many of these deals had the potential to move our program (and revenue) further by galactic proportions, meeting after meeting would pass without an […]
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service

Eliminate This Big (And Expensive) Time-Waster in Your Service Department

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Time Really is Money Years ago, I took a job as a technician for a dealer that had 22 techs. The first time I took a work order to the parts department to get prices for an estimate was a shock. There was a 20-minute wait just to hand the paperwork to a parts person. […]
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