Tuesday, January 18, 2022
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service customers

3 ways car dealerships can compete for service customers

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With nearly 50% of the dealership’s profits coming from the service and parts department, it is critical that you appeal to new customers on a regular basis. While earning new clients can be difficult, retaining them is just as challenging with the overly competitive market. Local aftermarket providers are working hard to take customers away […]
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car buyers

More car buyers are purchasing vehicles out of state –...

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Reduced inventories are now the norm for dealerships, both for new and used vehicles. A recent study by Cars.com identified that almost 10% of mid-May car buyers bought their vehicle out of state in a bid to find the right model or features in stock. Of those traveling away from their home city or neighborhood […]
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Reynolds acquires Gubagoo to expand digital retailing capabilities

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The Reynolds and Reynolds Company announced in a press release on June 8 that they have acquired digital retailing provider Gubagoo to round out their software. Well, known as a conversational commerce leader, Gubagoo serves to round out Reynolds ‘Retail Anywhere’ platform, giving car shoppers their preferred way to purchase online, in person, or a […]
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NAMAD NextGen

How NAMAD is investing in the next generation of minority...

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There are currently only 1,234 ethnic minority dealers out of the 18,200 franchise new-car dealers. The National Association of Minority Automobile Dealers (NAMAD) is helping support these dealers and bring up the next generation of minority automotive professionals through NAMAD NextGen. Today on the show we sit down with a panel of minority dealers that […]
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Roger Love

How one Texas car dealership took its closing rate from...

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On the latest episode of Straight to the Point, automotive retail and marketing expert Frank J. Lopes is joined by Josh Mitchell, internet sales director of Capitol Chevrolet. Capitol Chevrolet is the number one Chevy dealer in Texas, and is one of the top five Chevy dealerships nationwide. Mitchell is also the creator of BDC […]
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Roger Love

Automotive recruiting expert Joe Lockerd on how your car dealership...

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On the latest episode of Straight to the Point, automotive retail and marketing expert Frank J. Lopes is joined by Joe Lockerd, operations director for Automax Recruiting and Training, one of the most successful automotive recruitment companies in the country today. Today, Lockerd shares how your car dealership can attract superstar talent. Lopes jumps in […]
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What will CDK Global’s virtual 20 groups look like beyond the...

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As we transition back into more in-person interactions, many are wondering what will remain and what could become a thing of the past. On...

How the digital age has changed the registration and title processes...

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On today’s show we’re discussing registration, title trends, and DMV changes across the U.S. We’re pleased to welcome Sarah Hunsicker, Director of Government Affairs at...

Tim Storey, acclaimed author and life coach, on how to...

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Many are seeking out the help of a life coach after the past year of uncertainty, and even a year later, the future can still seem somewhat uncertain. On today’s show, we’re pleased to welcome in the guy that has the answers to many of the tough questions we are all asking. We’re pleased to […]
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inventory

The importance of merchandising during inventory shortages – Nathan Fox, Cox...

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Inventory shortages can oftentimes cast a shadow on an otherwise positive customer experience for car buyers. However, leveraging strategic merchandising strategies, and promoting the...