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Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.

Attracting first-time car buyers: How to understand the needs of younger...

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First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...
Open lines of communication and encouraging employee input can also help develop the best culture of accountability possible.

How to build a culture of accountability in your dealership

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Building a culture of accountability in any business is not easy, but it is critical for the success of teams, including those within dealerships....
A keen salesperson will know that closing the sale isn’t a one-size-fits-all situation. Here are some approaches to consider.

Car sales tips: The most effective ways to simplify closing the...

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Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or...

Car sales tips: Converting aggressive prospects into paying customers

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As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
Successful salespeople blend the right amount of prospecting and developing their skills on the phone, email, and in-person.

Best practices: Prospecting inbound and outbound sales leads

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Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

9 of the latest trends in automotive email marketing for 2023

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As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...

5 digital tools every modern dealership needs to drive sales success

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Adding new digital tools to your dealership strategy mix can feel overwhelming and time consuming. Things like price constraints, learning curves, and whether or...
It's time to revamp your sales team's performance and drive your dealership sales to new heights. Act now to invest in their training.

Drive your dealership sales to new heights: The power of ongoing...

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Talk with any sales manager, and they'll say that a dealership sales success is built on the foundation of its sales department. And it's...
Dealership employees approach a sales conversation with emotional intelligence.

Lead the pack: Why emotional intelligence is the key to automotive...

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Emotional intelligence, also referred to as emotional quotient or simply EQ, is important in any workplace but especially comes in handy at a car...
Graphic designer sketching new ad designs on tablet.

8 tips to revamp your dealership ad designs for today’s modern...

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You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report...