We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's...
Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer is usually in your service drive...
When customers drop off their cars at your dealership for service, they often feel as if their leaving one of their children with you. They want to know what's going...
If you happen to be someone who grew up in the days when grocery stores gave S&H Green Stamps, Plaid Stamps or Top Value Stamps with every purchase, you may...
Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you advertise on Facebook. With Facebook’s large...
Of all the virtues in life, gratitude could probably be considered the mother of them all. Think about it. Gratitude is the humility to recognize that we are not alone...
We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I would like to weigh in on...
On this week's episode of the Tom Stuker Show, Tom invites Mark Gilbert, CEO of The Automotive Training Network, to discuss digital opportunities and some of the ways you might...
What would cause a customer to not only choose to do business with you, but to pay a premium to do so? According to Jonathan, you can influence customers through...
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as...