Alex Vetter: Tech that helps customers get to know salespeople

Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on their mobile device to conduct that search, but what about the research available for your salespeople? How can customers really get to know who they’re working with? CBT spoke with Darren Haygood, Senior VP of Commercial Strategy and Alex Vetter, CEO of, about how it makes sense to have that personal connection with salespeople to know who you’re buying from.