As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that...
What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to abide by? According to David Kain,...
When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart from their competitors by providing a...
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process. It is the first time that...
Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent Autotrader study, 84 percent of car...
You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already...
It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will conduct business civilly, there will be...
Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly...
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at...
The auto industry has always been at the forefront of technological advancement. This has never been truer than at the current time. Self-driving cars, smart cities, and connected technologies are...