Most sales gurus will tell you that the pitch matters, the right questions matter, and that the ‘consultative sale’ is critical to high performance in F&I. But there is something...
“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because some people forget they’re the people...
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not...
On this week’s episode of Kain & Co., David speaks with Nico Dato, Head of Marketing for Podium on the importance of a dealership’s online reputation and how to positively...
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
On today's show:
Mike Esposito, President and CEO of Auto/Mate, explains why CSI scores have nothing to do with loyalty
Todd Gunderson, VP of Franchise and Major Deals at NextGear...