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online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
Forcevideo

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody...

Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video...
Joe Verde Trainersvideo

The Relevancy of Sales Training in Today’s Digital Space – Doug Christiansen & Eric...

Doug Christiansen and Eric Edwards, both trainers with Joe Verde Sales & Management Training, joined Jim Fitzpatrick on the CBT Stage at NADA 2020...
lead

Is Your Dealership Using Interactive Lead Forms?

Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary...
digital retailingvideo

Why You Should Implement a Digital Retailing Strategy in Your Dealership Now – Mo...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Mo Zahabi, Senior Director...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....