Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequel and offers...
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the...
Common mistakes in reconditioning used-car inventory vehicles can erode dealer margins and competitiveness.
Recon’s efficiency – or lack of it – affects the entire store, so fixing these mistakes isn’t just...
More and more prime-credit auto consumers who could swing a new-car deal instead are opting for used vehicles.
It’s something of a marketplace phenomenon and reflects, among other things, how far...