Thursday, December 9, 2021
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Tag: car shoppers

weekend

Independence Day Weekend Car Sales Expected to Be High This...

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The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader has written that holiday weekends tend to have success due to special incentives from both the manufacturer and the dealer themselves. This year, research shows that buying intent is high among […]
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auto trends

Emerging Auto Trends in 2019 and What They Mean for...

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As we finish the first quarter of 2019, this year is already shaping up to be a big one for the auto industry. While many are watching to see if sales decline, there is so much more to focus on than whether we break the streak of 17 million-plus in annual vehicle sales. Consumer interests […]
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February

February Foretells Slower New Vehicle Sales in 2019

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Punxsutawney Phil predicted an early spring on February 2nd, but as we head nearer to the end of the month, it looks like the new vehicle market could be headed for a more extended winter. So far 2019 hasn’t been kind to many. First, there was a month-long government shutdown, then a polar vortex that […]
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conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

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Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
vehicle loans

How to Handle Vehicle Loans at the Dealership

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Like it or hate it, 2017 will go down as one of the oddest automotive years on record. It was a down year, stubbornly immune to the booming economy around it – yet too resilient to take the dive experts thought was coming. Incentives? Dangerous! Prices? Scary! Inventory? Out of control! Yet we sold over […]
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Dealer.com

Selling Quality Inventory by Increasing Your Consumer Reach

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According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that un-limits your dealership’s consumer reach. As dealers continue to struggle to generate demand for their inventory in the current post-peak environment, what help is out there for them? Macleay explains what […]
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trends

Prepare Your Dealership for Emerging Trends in 2018

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It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed to developing more hybrids and EVs in the next few years. Consumers have demanded an increasingly convenient, less time-consuming experience when shopping for vehicles and servicing the one they own. And […]
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language

Speak Your Customers’ Language

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Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at the mercy of the medical profession. Sad to say, but the car business wasn’t much better. Many people in this business spoke to their customers […]
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WardsAuto

WardsAuto: Different Words Matter to Different Car Shoppers

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American car consumers are power hungry. Or at least the word “power” appeals to them when they’re vehicle shopping. That’s according to a new CDK Global analysis of what terms resonate with people as they read car reviews. Those are descriptors most likely to get a potential buyer off a review website and on a […]
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David Sargent

New Study: See what 3 out of 4 car shoppers...

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Only 24% of car buyers considered buying an SUV in a year in which total retail sales of SUVs comprised 42% of the market. Only five years ago, SUVs made up just 34% of the market. “Low fuel prices, favorable lease deals and the availability of low-interest loans are attracting buyers to SUVs, which historically are […]
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