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Car Buyers Have Positive Outlook, But Still Show Concerns From COVID-19

There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be...
new car tech

Use New Car Tech to Sell Vehicles and Sell the Savings

A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...

Independence Day Weekend Car Sales Expected to Be High This Year

The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader...
auto trends

Emerging Auto Trends in 2019 and What They Mean for Dealers

As we finish the first quarter of 2019, this year is already shaping up to be a big one for the auto industry. While...

February Foretells Slower New Vehicle Sales in 2019

Punxsutawney Phil predicted an early spring on February 2nd, but as we head nearer to the end of the month, it looks like the...
conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
vehicle loans

How to Handle Vehicle Loans at the Dealership

Like it or hate it, 2017 will go down as one of the oddest automotive years on record. It was a down year, stubbornly...

Selling Quality Inventory by Increasing Your Consumer Reach

According to Andy MacLeay, Director of Digital Marketing with, eliminating quality inventory on your lot might mean finding an effective marketing campaign that...

Prepare Your Dealership for Emerging Trends in 2018

It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed...

Speak Your Customers’ Language

Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...