Thursday, October 21, 2021
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MSRP

Cars continue to sell over MSRP— How long will it...

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20 new vehicles consistently selling above MSRP. With luxury and non-luxury models on the list, it includes many that are best-sellers in very short supply. The Mercedes-Benz G-Class wagon tops the list […]
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Average transaction price for used cars hits an all-time high

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For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise to anyone in the auto retail industry that used vehicles are selling for more than ever, but the increase is likely more than any analysts saw coming. Comparatively, ATP for used […]
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Reynolds acquires Gubagoo to expand digital retailing capabilities

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The Reynolds and Reynolds Company announced in a press release on June 8 that they have acquired digital retailing provider Gubagoo to round out their software. Well, known as a conversational commerce leader, Gubagoo serves to round out Reynolds ‘Retail Anywhere’ platform, giving car shoppers their preferred way to purchase online, in person, or a […]
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car shoppers

Silent website shoppers: How to convert more car shoppers to phone...

For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or...
car shoppers

Building trust with online car shoppers through transparency

For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty...
car shopping

Digital car shopping and buying is the NOW!

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We all know that 2020 brought many changes which created enormous shifts in consumer habits and behaviors. These shifts had a major impact on...
online

Online consumer engagement showing indications of industry rebound

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Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred. How customers are shopping, however, has changed dramatically from in-person to online, helping retailers and […]
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COVID

Car Buyers Have Positive Outlook, But Still Show Concerns From...

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There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be the indication from consumers participating in a June survey. CarGurus, the online car shopping and data analytics company, conducted research through its “COVID-19 Senitment Study” finding that less shoppers are delaying […]
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new car tech

Use New Car Tech to Sell Vehicles and Sell the...

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A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is expected to advance safety tech in cars in the coming years. Advances in auto technology such as these are a regular occurrence in the news today. But for an average salesperson, […]
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weekend

Independence Day Weekend Car Sales Expected to Be High This...

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The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader has written that holiday weekends tend to have success due to special incentives from both the manufacturer and the dealer themselves. This year, research shows that buying intent is high among […]
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