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Autotrader

The most important thing car dealers should do in today’s marketplace...

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What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
auto retail

5 auto retail trends car dealers should keep an eye...

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A brief glance back at the auto retail industry from the turn of the millennium would be markedly different than it is today. Cars are exponentially more technologically advanced, and the cliché salesperson has been replaced with product advisors. The number of customers financing rather than paying cash or using their own money source has […]
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LeSage

Autotrader’s Kevin LeSage on how car dealers can successfully navigate today’s...

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It’s clear that the microchip shortage issue will continue to impact the industry well into 2022, and possibly even into 2023. As OEMs and...
MSRP

Cars continue to sell over MSRP— How long will it...

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20 new vehicles consistently selling above MSRP. With luxury and non-luxury models on the list, it includes many that are best-sellers in very short supply. The Mercedes-Benz G-Class wagon tops the list […]
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Average transaction price for used cars hits an all-time high

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For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise to anyone in the auto retail industry that used vehicles are selling for more than ever, but the increase is likely more than any analysts saw coming. Comparatively, ATP for used […]
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Reynolds acquires Gubagoo to expand digital retailing capabilities

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The Reynolds and Reynolds Company announced in a press release on June 8 that they have acquired digital retailing provider Gubagoo to round out their software. Well, known as a conversational commerce leader, Gubagoo serves to round out Reynolds ‘Retail Anywhere’ platform, giving car shoppers their preferred way to purchase online, in person, or a […]
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car shoppers

Silent website shoppers: How to convert more car shoppers to phone...

For years, dealership lead volumes have been on a steady decline with most car shoppers making initial contact with a dealership via phone or...
car shoppers

Building trust with online car shoppers through transparency

For most car dealerships, building trust with car shoppers has proven to be a major obstacle to overcome. According to the December 2020 Honesty...
car shopping

Digital car shopping and buying is the NOW!

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We all know that 2020 brought many changes which created enormous shifts in consumer habits and behaviors. These shifts had a major impact on...
online

Online consumer engagement showing indications of industry rebound

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Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred. How customers are shopping, however, has changed dramatically from in-person to online, helping retailers and […]
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