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WardsAuto

WardsAuto: Different Words Matter to Different Car Shoppers

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American car consumers are power hungry. Or at least the word “power” appeals to them when they’re vehicle shopping. That’s according to a new CDK Global...
David Sargent

New Study: See what 3 out of 4 car shoppers want.

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Only 24% of car buyers considered buying an SUV in a year in which total retail sales of SUVs comprised 42% of the market....

Four Technology Fails

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How Not To Lose Digital Leads By: Erik Nachbahr  One in four car shoppers (24%) make their first contact with a dealership through email, website forms...

Stop Missing Valuable Leads

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One in four car shoppers (24%) make their first contact with a dealership through email, website forms or other digital means, according to the...

CBT News October 12, 2016

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CBT News October 12, 2016 How one dealer principal turned to her employees after multiple tragedies Is there a new go to for...

CBT News – November 2, 2015

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On today's show: Steve Rayman of Steve Rayman Chevrolet shares his thoughts on the one-price, no-haggle sales process What car shoppers want to see...

CBT News – June 12, 2015

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On today's show: - Curt Zondervan explains why millennials aren't the most important car shoppers - David Brondstetter explains how to approach consumer reviews on Yelp -...